A new chapter in the history of gambling in Sweden lies just around the corner. In this three-part blog series, Mediavision gives an outlook of the Swedish gambling market — and what we expect of But, since lotteries as well as scratch cards are gambling types exclusively for Swedish actors, they tell us very little about the overall competition on the market.
Monthly reach per gambling type, H1 17 vs H1 By excluding these state-controlled verticals, the picture changes. Instead, focusing on the online verticalsthe competition gets a lot tougher.
The off-shore actors are steadily increasing their market share, as illustrated in part 1 of this blog-series. Below we illustrate the distribution of both monthly gamblers and spend. If we instead illustrate monthly spend more Daydream satsar online i ukraina 3, divided into gambling types, the picture becomes more interesting.
Distribution of monthly spend, SE-regulated vs off-shore actors, H1 Online casino, poker and sports betting are dominated by the currently off-shore regulated actors. Also, these companies have steadily been gaining ground over the recent years.
And as shown, horse racing monopolist ATG retains a very strong position. Mediavision can conclude that ATG accounted for 90 percent of all gambling spend on horse racing during the first half of Off-shore actors have yet to make a dent in the horse racing vertical.
Under the new legislation, off-shore companies can challenge ATG on horse race gambling. And likewise, ATG can and will, as announced earlier this year challenge the other operators in sports as well as Daydream satsar online i ukraina 3.
For ATG, it remains to be seen if it is possible to retain todays dominant position. The younger gamblers seem to be a lot more difficult to attract — a potential future worry. We have already found that the Swedish gambling market is characterized by increasing competition. And even more so as "Daydream satsar online i ukraina 3" actors on the Swedish gambling market will go head-to-head on equal terms for the first time in This in turn leads to increased likelihood of mergers as well as co-operation between operators.
On January 1, the new legislation is set in place. First, a comparison of gambling reach for SE vs non-SE regulated companies. With a new legislation starting Jan 1,the market will open up for new companies, operating from abroad.
A license system will govern both Swedish and off-shore operators, basically under the same rules. The foreign operators have ramped up marketing substantially during the last years, partly explained by their positioning strategy ahead of the new legislation. This has been a much-debated subject, since off-shore gambling operators are prohibited from advertising in Swedish media.
Under the new regulation, all licensed actors will compete and advertise on equal terms.
This implies that other commercial media, such as TV4, Google and Facebook, also can display gambling advertising.
In parallel, competition between the state-controlled actors and off-shore companies is rising.
Both sides are in a tough battle over market shares. And Svenska Spel was quick to rebutt. So, no doubt, the competitors are on the edge of their seats. The state-controlled actors dominate in market shares, but the off-shore actors are growing. SE-regulated brands currently dominate in terms of reach and market share, but the balance of market shares might be subject to change as the new licensing system is introduced.
It remains to "Daydream satsar online i ukraina 3" seen how many of the currently off-shore regulated actors will establish themselves in Sweden and what kind of effect it will have.
Following the re-regulation, the government aims for a channelizationthe share of gambling taking place with licensed actors, of 90 percent within two years. By assuming that all current actors on the Swedish market are successful in acquiring a license, also counting the top 5 Betsson group, Kindred, Bet, Leovegas and Cherry casino off-shore actors and their sub-brands, a channelization of 90 percent appears not only possiblebut very likely.
Lotteriinspektionen has started approving license applications, and some of the major players have got their license already. This indicates that the competition from smaller actors is still present. Furthermore, several of these smaller actors will likely acquire a license as well.
If the Swedish market were to follow the examples set by Denmark and Great Britain, we can expect the number of actors to decrease and several mergers to take place. In other words, we are likely to see a drastic change on the Swedish gambling market in the coming years. With the transition from traditional to digital viewing in full swing, sports content is in a league of its own. Even though great sport events still "Daydream satsar online i ukraina 3" an extent counterweight the decline in traditional viewing, it is obvious that also sports viewing is heading digital.
The average Daydream satsar online i ukraina 3 time for the majority of scores lower than except for a few occasions, mainly coinciding with major sports events. Consequently, the already fierce competition for major sports rights has ramped up even further in the digital segment as new actors are looking to establish themselves.
So, for the incumbents, it is really important to retain the most attractive rights and thereby the high paying households.
Global, and rather non-endemic, giants such as Facebook and Amazon have a great appetite for major sports rights and have already begun to challenge the old order. Zooming in on the Nordics, the techies have not yet made any obvious impact on the sports rights market.
But there are other new kids on the block. This allow consumers to cherry-pick — surely not what subscribers are used to i e to single out specific leagues. Furthermore, international football is the highest valued sport among consumers in the ages Broken down in specific leagues, Premier League is the league that consumers express the highest willingness to pay for.
Moving forward, the online migration and competition among actors is likely to increase further. Mediavision is following the development closely, the full analysis will be published shortly. And clear enough, the graph shows
Daydream satsar online i ukraina 3 the major sports events positively impact on a generally decreasing audience development.
However, it is important to note that NENT as well as Discovery figures are affected by their respective broadcast rights of the Winter Olympics and Broadcaster share of viewing SOV. How does Ultra differ from its three other subscription tiers? This week, Mediavision elaborates on some of the questions around the Netflix pricing and packaging. It is no news that Netflix is the leading streaming platform globally.
And Netflix is probably the single most important phenomenon driving traditional media companies to re-think their and sometimes even business models.
The strong position of Netflix is also highly apparent here in the Nordics; out of a daily average of 8,6 million OTT viewers, does Netflix alone account for approx. The current Netflix subscription plans, including Ultra. The Ultra plan is only tested among a selected group of subscribers and only in a few European countries, and these have reported different experiences of the Ultra plan.
Among some subscribers that have been offered to try the Ultra plan, the features of the Premium and Standard subscriptions were downgraded, but remaining at the same price level. For these subscribers, the Premium plan has been reduced to only offer streaming to two devices simultaneously instead as earlier to fourand no option for HDR.
The Standard plan has also been reduced to cover only one screen earlier two. However, for some other Netflix subscribers that are trying the Ultra plan, the plans have been left the same. It is, however, still uncertain if the Ultra plan will leave the laboratory and be rolled out for real, and how the Ultra plan in that case would affect the other subscription plans.
The Standard and Premium plans are currently the most popular tiers and if the features of these would be reduced, it is likely that some of these customers would level up and pay more — this is probably the question Netflix is hoping to answer with the ongoing test with Ultra.
Looking at historic price increases, e gNetflix subscription Daydream satsar online i ukraina 3 was not affected as shown below.
But — an important but — is that Netflix obviously has not yet decided on the faith of the Ultra plan. Time will tell how highly customers value Netflix; will they seek cheaper options among competitors if the Ultra plan is launched? So, the enticing benefits for Netflix are obvious — higher revenues and better margins. Maybe it will also turn out that there is an opening for even lower-priced services, attracting economically conscious subscribers.
The merger was finalized two days later, making it to one of the largest media mergers in history. Two weeks later, the company announced the acquisition of AppNexusspecialized in technology for online advertising so called SSP — sell side platform. Sources say that the price tag was approx. More content means more ways of packaging and pricing — thereby meeting the different consumer needs that now rapidly emerge on the digital media market.
Set aside all the hours of high quality content, this also means even more consumer data. This knowledge will enable even more personalized offerings, with higher accuracy going forward. This is another clear advantage in the highly competitive media market of today. But as we have learned, Comcast is also looking to grow its business through mergers. It is in an ongoing bidding war with Disney for 21 st Century Fox assets.
Disney took another step closer to closing the deal as US regulators earlier this week cleared the pending acquisition of Fox by The Walt Disney Company, but with the requirement to sell the Fox Sports Regional Networks. Simultaneously, Comcast and Fox are competing to acquire the European media company Sky. Obviously one main strategy for both traditional media and operators is to merge vertically — all in order to improve long-term competitiveness, in a market that has increasingly been challenged by tech companies.
The same development is seen locally with pending acquisitions between Telia and Bonnier Broadcasting as well as Tele2 and Com Hemand with the previous discussions between TDC and MTGwhich, however, were disrupted. The proposed mergers are illustrated below.
The potential merger has aroused lots of discussion, mainly around the greater influence and power that the Murdoch family would gain in British media if the bid is approved. However, earlier this week, the British government announced that if Fox were to sell Sky News to Disney, as proposed by Fox, with an agreement to ensure that Sky News is funded for at least 10 years also offered by Fox earlier onit would be an effective remedy for the public interest concerns that have been called attention to.
The British Secretary of Culture also allowed the Comcast bid to proceed, meaning that there is a set-up for a bidding war between the American giants. This would of course make any buyer better prepared to compete with challengers like Netflix and Amazon.
Locally, Telia and Bonnier Broadcasting have confirmed discussions of a merger and Tele2 and Com Hem are awaiting approval of their merger — a decision is expected in the second half of Depending on the outcome of these potential mergers, media companies bigger than Netflix, in terms of market capitalization, could be created.
Acquiring Fox would add highly rated assets to Disney — such as the X-Men franchise and The Simpsons — which of course also would strengthen its planned streaming service. Del 3 (gäst Peter Jöback och Sara Lindh) P4, 1 januari kl . Även andra gymnaster från Ryssland och Ukraina var oerhört inspi- . flinka nyhetssajter som profilo-servis.info, ET!online och inte minst E!online dagligen fyller sina sidor till bredden med allt som rör showbiz.
Edith ”Merely Daydreams” (Bonnier Amigo). In this three-part blog series, Mediavision gives an outlook of the Swedish Online casino, poker and sports betting are dominated by the currently kan användas i Googles egna VR-enheter; Google Cardboard eller Daydream. . "Daydream satsar online i ukraina 3"
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A new chapter in the history of gambling in Sweden lies just wide the corner. In that three-part blog series, Mediavision gives an outlook of the Swedish gambling call — and what we expect of But, since lotteries as calmly as scratch cards are gambling types exclusively as Swedish actors, they mound us very little close by the overall competition on the market. Monthly reach per gambling type, H1 17 vs H1 By excluding these state-controlled verticals, the picture changes.
So, how does each make into play.
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And as shown, horse racing monopolist ATG retains a very strong position. Licensees will then enjoy all the perks that come with a license, at the cost of paying Dutch company taxes on their gross earnings revenue instead of Maltese taxes for instance.
Across all Nordic markets, the older age segments represent the largest relative online video viewing growth during fall On a global scale, e-sports has been making waves as well. Monthly reach per gambling type, H1 17 vs H1 18 By excluding these state-controlled verticals, the picture changes. Mediavision follows the media industry development with a focus on digital media on the Nordic markets.
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